About the show:
Held annually across Australia, the Good Food & Wine Show is a one stop destination to sample and purchase products from a vast majority of local and international brands.
This year the show was held on 31st May at the Melbourne Convention and Exhibition Centre and had close to 280 exhibitors. These ranged from Wineries, Fromageries, Breweries, Sauce brands and many more food and beverage companies.
Apart from this, there were master classes held by some of the best names in the cooking industry such as celebrity chefs Matt Moran, Maggie Beer, Anna Polyviou, George Calombaris and even Channel 9’s favourite Miguel Maestre.
The show is patronized by foodies from all walks of life, as well as wine connoisseurs out to grab deals on wine packs, food hampers and even subscriptions for the same. The team at UPD visited the fair and saw great opportunities in terms of interesting & innovative ideas in terms of food and beverage packaging.
Particularly we looked at beverage packaging in terms of Beers, Wines & Spirits. A few stand out brands included Gage Brewing Co. that had a carry pack of mix & matched beer pints to promote variety and could be easily transported while leaving the fair. Another brand was Preece Wine that showed off their fresh branding along with the twin bottle wine carry packs that were being promoted.
In terms of food, we loved the Tucker’s Natural Cheese Alley that featured different cheese suppliers from all over the country. This paired perfectly with the Tucker’s Natural brand that deals with crackers, biscuits and lavosh as part of their wide repertoire of products. The packaging seen included a range of cartons of all shapes and sizes, designed to suit the different products.
All in all it was a great evening filled with well known personalities and brands from the culinary world, which was a joy to experience along with exploration of the features that help the products stand out, which is their packaging ofcourse!