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Packaging is a multi-sensory experience, and now you can even taste it! SMART Augmented reality (AR), cloud labelling, anti-counterfeiting packs and track-and-trace tech is set to grow in 2020. Interactive packaging has the ability to educate customers on various topics such as the environmental impact of the carton and it also allows businesses to encourage an eco-friendly approach, while maintaining brand impact and user engagement. Today, customers can grab their phones and use them toRead More
Packaging
BE SUN SMART! Did you know Australia has one of the highest rates of skin cancer in the world? An average of 2 out of 3 Australians could be diagnosed with a skin cancer by the age of 70! These alarming numbers are the reason organisations such as Vitality Brands and Cancer Council have develop and distribute their range of sunscreens across the country. CCA Sunscreen range (Image source: CCA) Vitality Brands is a good-for-youRead More
Packaging
It’s All In the Cards! “UPD did a great job with this project for us. Right from understanding the complex brief, to ensuring the units were designed and produced to the right specs, there was a strong attention to detail. We are excited to roll out our Christmas campaign across stores this festive season, and would highly recommend UPD as the go-to for POS Displays” Peter Gannon, Procurement and Seasons Logistics Manager, Hallmark With theRead More
Packaging
Everyone loves chocolate, irrespective of their age group! In a study conducted by Kannur University, India, there were consumers who were asked to imagine a new chocolate bar that was not yet launched in the market. The purpose of this was to explore the different packaging cues that a consumer is influenced by, while purchasing a chocolate product. The 240 responses received from the group that ranged from ages 11 to 27 showed that packagingRead More
Packaging
UBCO is a brand of dual electric drive utility motor bikes primarily based in Australia & New Zealand that takes pride in transforming the way you ride. Being a utility vehicle it has a lightweight frame and is powerful, while also giving customers the opportunity to purchase various tools and accessories for the bike. We worked with UBCO to initially help create an accessories box for the bolts and nuts.  After the success of theRead More
Packaging