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The Sweet Spot – Bakery and Patisserie Industry Trends With the pandemic altering how consumers get their fix of baked goods, major players around the world made the shift to online ordering and delivery. Who wouldn’t love to have their cake (delivered) and eat it too? We have put together a list of key trends in the bakery and patisserie industry to help brands get a deeper insight into the evolution of the market andRead More
Packaging
What are the packaging trends for 2021? With the world shifting to online methods of work, leisure and shopping during the pandemic, packaging design was recognised even further as one of the major physical touch-points between customers and brands. As we enter 2021, there is a need for brands to up the ante when it comes to enhancing customer experience and delivering a high-quality product for consumers, through effective packaging design. To help you withRead More
Packaging
Making the Sustainable Move With COVID-19 having a profound impact on how consumers think and behave, many have readjusted their consumption patterns and shopping habits. Specifically in the sustainability space, A survey by FMCG Gurus found that 55% of Australian consumers are more concerned about the environment than before the crisis. Today’s consumers have good intentions but look to brands to help them to make positive changes towards protecting the environment in their day today.Read More
Packaging
Due to the onset of the novel coronavirus (COVID-19), Australian shoppers have contributed to the rise of a homebody economy. Having shifted to working, studying and leisure at home, it has had a particularly significant impact on how and where we are grocery shopping. Below are some of the key insights collated by our team around the state of the supermarket and grocery channels across Australia: I. Pantry essentials and beyond With more time atRead More
Packaging
The holidays are made for presents and packaging is a particularly important part of the process. To put into perspective how vital packaging is to the success of your product, 49% of customers in a recent survey agreed that branded packaging made them more excited about opening an item, whilst 44% felt that packaging served as a source of reinforcement that the brand is worth the price. Seasonal packaging is important for every industry, fromRead More
Packaging