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Due to the onset of the novel coronavirus (COVID-19), Australian shoppers have contributed to the rise of a homebody economy. Having shifted to working, studying and leisure at home, it has had a particularly significant impact on how and where we are grocery shopping. Below are some of the key insights collated by our team around the state of the supermarket and grocery channels across Australia: I. Pantry essentials and beyond With more time atRead More
Packaging
The holidays are made for presents and packaging is a particularly important part of the process. To put into perspective how vital packaging is to the success of your product, 49% of customers in a recent survey agreed that branded packaging made them more excited about opening an item, whilst 44% felt that packaging served as a source of reinforcement that the brand is worth the price. Seasonal packaging is important for every industry, fromRead More
Packaging
In times where contactless is the new normal, direct-to-customer shipments acts as an ambassador of your brand. How your packaging appears, the protection it provides and the unboxing experience is just as important as the contents itself. At UPD, as we work with our clients to develop and design their packaging, we keep the experience at top of mind. Considering every element to create not only a perfectly packaged product but brand experience. To captureRead More
Packaging
How the packaging industry will emerge from the coronavirus pandemic:   We expect that changes will begin with government regulation and consumers behaviour, trickling down to products and services, and packaging. There’s no doubt that many consumers will remain anxious, which can be seen in their purchase habits. Retailers is experiencing a surge in their online sales currently due to consumers changing their shopping behaviour. Here are some of the trends that we have seenRead More
Packaging
We all know that unfortunately, the COVID-19 crisis has directly or indirectly affected us all across the world in some or other way. Particularly in the packaging industry, there are trends that have arose, which were unprecedented, just like the virus. The immediate demand shocks to the packaging industry were less drastic than for sectors such as travel and hospitality, but there was seen to be substantial changes in several areas such as: INDUSTRIAL PACKAGINGRead More
Packaging