Consumer are moving towards more easy to drink options that help give consumers the instant grab and go convenience. Following in the footsteps of soft drink and beer manufacturers’ brands by switching to easier option for canned water, hard seltzers and jar cocktails.

There is a major focus on drinks that satisfy wellbeing and include added benefits of nutrition, vitamins and probiotics (fueling bodies with nutrition etc.). Consumers are now more than ever willing to try new and healthier alternative to their standard drink choices.

88% of consumers are more inclined to be loyal to companies that support environmental issues and who are conscious of their impact on the environment. This has resulted in new product developments and packaging innovations. There is a search for beverage packaging that is designed to reduce the environmental impact and sustainability sourced materials and fully recyclable materials.